Did you know that nearly 50% of all searches on Google have a local intent? In 2016 there were over 9 billion searches every day – and half them were people looking for something locally.
Another telling statistic: 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer or tablet did the same.
Heck, I could go on and on here… but instead, check out this infograph full of statistics that make the case for an online presence.
If you’re a business owner, think about your local customers. Are they fingering through a Yellow Page phone book looking for your business, or are they jumping on their laptop, tablet or smartphone?
Believe it or not, phone books are pretty much toast. The only way they make a comeback is if we totally lose all electricity and the internet along with it. Seriously, barring a complete social apocalypse, every business owner needs to put Local SEO on their to-do list. It is your one-way ticket to more phone calls, leads and sales.
Look, I’m a guy who knows his way around Local SEO. I wrote several instructional books on Local SEO and Pay-Per-Click back in 2009 and 2010 but the industry was growing so fast that the manuals were outdated within 6 months. Needless to say, I don’t write manuals any more. All the information you need to know about Local SEO can be found online for free now.
Anyway, here’s the deal: If you want more customers you need to be found on search engines. I started taking on clients for Local SEO back in 2010 and all of them are enjoying steady phone calls, leads and sales every single day. They are all very happy campers. They don’t worry about sales slumps any more. Many of them sell the leads they can’t handle. This is the power of top local search positions.
If you are currently spending a tidy sum on marketing programs with little to show for it then you should consider shifting some of this to online marketing efforts including Local SEO. Call my office for a free consultation to discover your best options.