Do you want to build solid brand recognition in your area? Would you like to be on the mind of local consumers and the go-to business whenever talk about your topic or industry pops up?
If so, then you’ll want to read the following information carefully because you’ll discover how to be light-years ahead of your local competitors.
The power of brand awareness is obvious when you think of companies like Ford, Coke and Apple. They have spent billions building their many brands and in the process have become household names.
The good news is you don’t have to spend a fortune to build brand awareness on a local level. Let’s take a look at your options using the web.
First, did you know that 80% of consumers use the internet to research a local buying decision? And further, that 94% of these consumers never go beyond the first page of search results? With this knowledge, you can see the importance of having your business showing up on the first page of local search results. And don’t forget, if you have built brand recognition, your business will get the majority of these search customers.
Next, let’s take a look at social media. The big shot is Facebook with close to 2 Billion active members. Incredibly, more than 50% of the U.S. population uses Facebook on a regular basis! This means that half of the people in your city or area are Facebook users. This gives you the potential to penetrate 50% of your local market! Not only can you advertise directly to them geographically but you can build a following of loyal customers. This gives you push-button marketing power to engage your local market and drive traffic using all sorts of powerful tactics.
And then there’s YouTube…
Yes, any business can successfully build their brand and boost sales using a YouTube channel. Did you know that YouTube has over 1 billion unique users every month who watch over 6 billion hours of video? Simply put, videos get viewed and they can be locally targeted.
And finally, don’t forget about mobile marketing. Less than 30% of local businesses have a mobile website. This is crazy when you consider that more than 50% of local searches are conducted on a mobile device! And when you consider geo-targeted mobile advertising and SMS text message marketing, mobile marketing is a powerful way to connect with local consumers to build your brand and drive more traffic and sales.
When you look at all these marketing programs you quickly realize how easy it can be to completely penetrate your local market. With internet and mobile marketing you have the opportunity to engage your customers, build a brand, boost sales and get referrals.
We can work with you to build your brand and sales locally.
Contact us today for your free strategy session. Let us show you how
cost-efficient and effective local internet marketing can be for your business!